Wednesday, June 16, 2010

New Era Of Affordable Mercedes

We’ve all oohed and aahed over the iconic three-pointed star. But how many of us have been lucky enough to get behind the wheel of one? Guys, and gals of course, your dream to own a Merc could soon materialise, thanks to a completely new, front-wheel-drive architecture or MFA (Mercedes Front wheel Architecture).

Mercedes Aclass The move to MFA will radically cut production costs and enable the company to bring vehicles that are cheaper than the A-class models. Dr Bharat Balasubramanian, VP, Group & Advanced Engineering, Daimler AG, confirmed that the “MFA will usher in a new era of affordable Mercs.” He also confirmed that models spun of the MFA platform “would be more suitable for India”.

According to Autocar, from now on, all small Mercs will be based on the flexible MFA platform that can support a wide range of wheelbases and configurations. The MFA has also been designed to support a fuel-cell power train and clearly green technology can easily be incorporated. The MFA will spawn a wide range of models. The next-gen A and B-class, expected in 2010/11, will use the MFA and be made in Hungary. Other body styles on the MFA include a coupé, cabrio, MPV and a small SUV.

So people, let’s all have our fingers crossed for a feature-filled, yet affordable Merc. However, the question is, will Mercedes-Benz which is synonymous with luxury ruin its brand identity with the move to launch cheaper cars.



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